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OZ Chess

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Learn Chess

RRP $23.99

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Starting with the very basics, this book tells you everything you need to know to become a successful chess-player. No prior knowledge is assumed. The reader learns step-by-step, with each new point illustrated by clear examples. By the end of the book, the reader will be fully ready to take on opponents across the board, or on the Internet, and start winning.


Licensing In International Strategy

RRP $256.99

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This book examines the role of technology transfer and licensing in the corporate strategy of international companies. It explains the role of licensing programs, alternative ways of organizing a licensing department, how companies may choose between direct equity investment and pure licensing (or combinations), how to plan for an upcoming negotiation with a licensee or joint venture partner, how to deal with governments, and the function of patents and trademarks. Based on an analysis of data from two samples of 44 companies and 241 companies respectively, numerous interviews, and case studies, Contractor makes several strategy recommendations. Also presented are aggregate data for licensing income for the U.S., broken down by country and industry. In conclusion, the author examines the objectives and limits of government regulation of international technology transfers, and makes some recommendations for national politics.



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